How to Make a Marketing Video for a Nonprofit

Date published:

July 5, 2022

A survey conducted by Google found that 57% of people who watch a video for a nonprofit organization go on to make a donation. Certainly the power of video marketing for nonprofit organizations can be summed up by that single statistic which proves that videos help nonprofits achieve their mission, but video content isn’t easy to create.

In fact, at Beverly Boy Productions, we are frequently approached by non-profit organizations with the question, “Can you tell me How to Make a Marketing Video for My Non Profit?”

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Nonprofit organizations use videos to create awareness, grow their following and community, engage audiences and raise funds for their most important missions, visions, and goals. Although learning how to Make a Marketing Video for a Nonprofit is something that will likely result in a variety of benefits for your organization, the process is certainly challenging, even for someone with a strong technical background.

If producing a video sounds beyond your means, consider hiring a professional to support you. Call Beverly Boy Productions to learn more about our nonprofit video production process and what it means for your marketing campaigns.

What’s Your Video Goal?

As you navigate the process of figuring out how to Make a Marketing Video for a Nonprofit organization, the first major step you’ll take is in determining the goal of your video. What is it that you wish to achieve with your nonprofit marketing video? Do you want to raise awareness? Are you most interested in generating buzz around your mission, values or nonprofit goals?

The goals that you set for your nonprofit marketing video will play a key role in the next steps of your production process, specifically in choosing the type of video to create.

What Type of Video will You Create?

Before you write your script or otherwise plan your nonprofit marketing video you’ve got to have a plan in place as to what kind of video you intend to produce. This has a lot to do with your goals. So, if your goal is to increase donor acquisition, then you’re going to create videos that increase awareness around your nonprofit. You’ll need to share videos that help explain the mission and values of your organization. If your goal is to increase donor engagement, you’re going to create videos that build the relationship between your nonprofit and your donor. You’ll probably produce videos that you can share on social media or in email blasts.

Consider the following type of nonprofit videos that you could include in your nonprofit marketing campaigns:

Brand Story videos

Brand awareness videos

Community update videos

Event promo videos

Donor testimonial videos

Client thank you videos

Nonprofit impact videos

There are really endless opportunities for your nonprofit to use video marketing to grow awareness of your nonprofit, increase donors and keep your audience engaged. Just make sure that you’re aligning your video with your goals.

Consider Key Elements

Producing the video will largely be handled by a professional production crew, but it’s important for the nonprofit owner or whomever is in charge of marketing for the nonprofit organization to understand some important considerations and elements that apply to the video. If you’re just learning how to Make a Marketing Video for a Nonprofit, you might not be familiar with things like motion graphics and the use of branding elements within your video.

Consider the following:

An Intro that includes a text animation which showcases your nonprofit logo or other key elements associated with your nonprofit.

The use of lower thirds to incorporate key information about your video such as speaker details, company name, contact phone number, or website links.

The use of brand colors for lower thirds and text graphics to coordinate with your nonprofit branding.

Captions to assist audiences that may not watch your video with sound on.

Formatting the Video

Depending on where you intend to share your nonprofit marketing video you might need to take special care to ensure certain formatting steps are taken. For instance, if you’re sharing your videos on Instagram, Twitter, Linked-In and Facebook a square format would be preferred. Likewise, if you’re sharing your nonprofit marketing video on YouTube, widescreen would be the more desired formatting option. The same is true if you’ll be sharing your video on a landing page.

It’s important that you learn how to adjust formatting of your video based on where you plan to distribute or share your video. It’s also important to make sure that your video is responsive once shared so that it will adjust to accommodate the screen size of the device it is being viewed on.

Distribute to the Appropriate Channels

There’s more to learning how to Make a Marketing Video for a Nonprofit than determining the style, type and goals – you need to make sure that you’re distributing your nonprofit marketing video to the most suitable channels. If you’re trying to generate increased awareness around your nonprofit, you’ll want to distribute your video where it can reach new audiences that you haven’t reached before. Likewise, if you’re trying to increase donations among donors, you’ll want to distribute your video to your donors – probably through email, social media channels, and a landing page.

As you can see, learning How to Make a Marketing Video for My Non Profit is something that many organizations struggle with, but with professional assistance with production, and a bit of planning you can produce quality nonprofit videos for your organization.