Start Your Marketing Early with Virtual Event Video Production
Virtual events are all the rage, especially since people are couped up at home and “social distancing” is the new ‘norm.’ If you’re hosting a virtual event, don’t make the mistake of waiting until the actual event takes place to hire a virtual event video production crew to start filming. Start your marketing early with these virtual event video production tips and techniques that are sure to attract a big audience for your upcoming virtual event.
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Create a Save the Date Video to Pique Interest Early
Virtual events are exciting, just like in-person events, but only if someone from marketing works to pique that interest and get people chatting about the upcoming entertainment.
Talk with your virtual event video production crew about producing a “save the date” style video that you can share on social media, your website, and via email or other methods to boost interest in your upcoming event. At this point, just getting the word out is a great starting strategy.
Create Event Explainer Videos to Answer Important Questions
Early on people that have interest in your event are likely to have questions. Event explainer videos can answer many of those questions and, people are more likely to watch a video than they are to read a blog post or other written form of media.
Consider posting answers to common questions to your social media, website, blog, or in email newsletters to get fans and interested potential attendees talking.
Less advertising and more educational in tone, explainer videos represent a unique opportunity for you to connect with fans that may be on the fence about attending your virtual event. Answer their questions in the right manner and maybe they’ll commit?
Create Virtual Event Teaser Videos to Build Buzz
As the virtual event nears, consider releasing virtual event teaser videos to your social media pages as a way to keep attendees actively engaged and sharing the buzz around your upcoming event.
Work with your virtual event video production crew to produce short, social media worthy teaser videos that are 30 seconds to 1 minute in length.
If it’s getting particularly close to time for the event, consider a countdown of teaser videos that represents the final few days prior to the big event. Don’t forget to include important deadline information, sales promos and last minute tips for VIPS or special audience segments.
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The types of videos you create and the steps you take to market your virtual event will make a difference in the number of attendees you drive to the big showcase.
For help creating any of the virtual event marketing videos previously listed call Beverly Boy Productions. Our virtual event video production crew is ready to help you market your virtual event like a PRO.